When a local shopping mall decides to renovate, they do the whole mall so that every storefront is refreshed and looks new. However, when that gigantic shopping mall called the Internet starts to look shabby, it is up to the individual business owners to renovate their own store. If not, that store sticks out like a sore thumb.
How is your website looking these days when compared to other providers of legal services? How about to other business on the Internet? If yours is looking shabby, time for a renovation!
That doesn’t necessarily mean throw out the whole website. Refreshing all text, updating your photo, and improving your biographical information to include hyperlinks to on-line articles and reported cases is a good start. However, technology and design have improved so you may want to consider starting from scratch so you can take full advantage of these improvements.
As websites become more of a marketing necessity, we can no longer just “set it and forget it” (to borrow a phrase). Consider making your website renovation a priority in the New Year.