Supercharge Your Referrals with Technology
At TECHSHOW 2009 I was pleased to work with web media guru Steve Matthews to present Supercharge Your Referrals with Technology, a seminar that focuses on successfully incorporating social media into your referral-based marketing efforts. Steve reminded me with this blog post that the paper that accompanied our seminar is now online at the TECHSHOW blog as part of the Best of TECHSHOW series. The article does a good job of explaining how social media such as Facebook, Twitter, and LinkedIn can boost your marketing–if done with a sound strategy.